Handmade to Sell by Kelly Rand

“Handmade to Sell” is your complete guide to owning, running and growing your crafty biz.
It is packed full of information and features:

Chapter one
The Handmade Movement
Fulfilling Work

Chapter Two
Eyes Wide Open
Don’t Quit Your Day Job
Business Formation
A Crafty Education
Owning Your Awesome

Chapter Three
Getting Paid
Pricing Your Work
Keeping Inventory
Accounting
Paying Taxes
Copyright and Trademark
Arranging for Health Insurance and Other Benefits

Chapter Four
Having a passion for Your Work
Meeting a Need
Telling a Story
Doing Market Research
Developing a Product Line
Branding Your Business

Chapter Five
Online Shops
Shopping Carts
Curated Online Shops
A Wholesale Option: Trunkt
Setting Up Your Online Shop
Using Analytics to Gauge Your Online Shop’s Success

Chapter Six
Face to Face selling
Dealing With The Weather
Planning for a Fair
Choosing the Right Show for You
Applying to Juried Fairs
Designing Your Space
Dealing With Problems
Organizing Your Own Craft Fair

Chapter Seven
The Upsides
Some (Potential) Downsides
Finding the Shop That’s Right For You
Making A Profit
Owning Your Own Store

Chapter Eight
Getting Free Publicity
Buying Advertising
Doing Your Own Marketing
Using New Technology for Marketing

Chapter Nine
Diversifying Your Income
Licensing Your Work
Selling Wholesale
Hiring Help
Craft as  Fine Art

Chapter Ten
Joining a Welcoming Community
Being Your Own Best Customer
Earning Green Cred
Helping Out
Dealing With “the F Word”
Keeping Your Sanity